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The ROI of Childcare

Insufficient family support isn’t just bad for your team – it’s bad for business. Last year, 1 in 4 companies lost employees due to caregiving obligations. 

If women had access to the childcare they need to work the hours they want, it could generate up to £28.2 billion in economic output each year and increase their earnings by between £7.6 billion and £10.9 billion per annum.

Currently, only 11% of employers offer any kind of childcare benefit, but  this number  is growing, and with it are the expectations of existing employees and potential hires. With 75% of millennials and Generation Z-ers intending to have children if they haven’t already, this isn’t a demand that’s going to go away. 

There’s a big new challenge to consider too: the cost of living crisis, and its impact on your people. Parents of young children, already stretched by childcare costs that have risen over 16% in 4 years, are feeling the strain more than most. Those spiraling childcare costs were tough enough to handle already: now, with everything else suddenly more expensive too, the constant juggle of balancing family with work just got tougher than ever.

For more details: Download the report  the ROI of Childcare 


  •  Poor childcare is killing women’s careers

While men continue to advance in their careers after having children, women are more likely to suffer setbacks – or leave the workforce altogether. 

46% of mums in the UK (equating to 1.7 million women) say they have struggled to find suitable childcare leading to: 

  • 15% quitting their jobs
  • 30% reducing their hours 
  • 46% not taking on more hours 
  • 34% turning down a job


  • Childcare fuels talent

How working parents are treated is an indicator of how ALL talent is treated, especially in the eyes of prospective and rising junior talent seeking a company home to build their long-term careers.

Working parents currently make up 3 in 7 of our workforce. Millennials make up a large proportion and Generation Z are now starting to become parents. These generations have very different workplace expectations than those before them: meaning that a pro family culture and accompanying family- focused benefits are critical to future business success.


  • Childcare can transform productivity

Even the most rock-solid childcare arrangements can go wrong due to sickness, inset days, closures and a whole raft of other unforeseen circumstances, and this is where women often pick up the slack, and ultimately why backup and on-demand childcare increases work productivity by up to 8 hours per week.

45% of parents reported that childcare issues resulted in chronic absenteeism, with them missing an average of 4.3 days of work every 6 months. For an employee earning a £40,000 salary this equates to £1360 in lost productivity.


  • Can you afford not to act? 

The future of the workplace depends on equal access to childcare that enables every employee to excel at home and at work.

7 in 10 workers agree that the ability to provide for their family motivates them to do their job, more than money or any other factor. 

What you can do:

  • Make childcare and caregiver support accessible to all, in conjunction with flexible working.
  • Forge a team culture that values personal obligations and reduces the stigma of practicing a proper work-life balance. 


For more details: Download the report  the ROI of Childcare  

With Bubble for Work you can give working parents access to subsidised, flexible childcare – providing support where they need it the most. Find out more about how Bubble for Work can work for you: https://joinbubble.com/demo

Bubble for Work gives employers the ability to boost productivity, wellbeing and loyalty amongst working parents. It’s a unique benefit which allows employees to easily access back-up childcare as well as petcare and eldercare.

Visit www.joinbubble.com/for-employers to learn more on how forward-thinking businesses like Numis and Vitality use Bubble to help their future, expecting and existing parents excel at home and at work.




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