Trust on bubble
Bubble was created by parents, for parents, and trust and safety is of paramount importance to us and the thousands of parents and babysitters that make up our community.
Equally, transparency about what bubble is (and what it is not), and the steps the platform takes to build trust and security is hugely important to us – which is why we want to outline them here.
The first thing to say is that we’re not a babysitting or nanny agency, but a marketplace, with the aim of giving all of us as parents the ability to view, review and make choices about the childcare options available to us.
We know that the needs of our kids, the specifics of the sit and even our own sensibilities as parents will determine which babysitter is right for us. bubble aims to quickly, smartly and conveniently let parents see the options around them, but of course, ultimately the decision to use – or not use – a babysitter on the app is down to the Mums and Dads in control.
So what do we do?
bubble’s core principle is that parents want to book the babysitters that their friends and community know, use and trust. And our social validation tools in the app allow parents to tap into their own trusted networks quickly and easily via the following methods:
Parent Reviews: When viewing a babysitter’s profile on the app, a parent is able to read the reviews left on that babysitter by other parents on bubble – and they can also choose to message those parents in-app if they’d like further information.
Mutual Friends: When viewing a babysitter’s profile on the app, a parent will be shown whether they have any mutual friends in common with that babysitter. e.g. mutual friends on Facebook or whether other parents at school have used the same sitter before.
On top of these social validation tools, below are the other security measures in place on bubble:
ID Verification: Every babysitter on the platform is cleared through an online identity check, performed by our partner GB Group. These checks, look to pair the personal details the sitter has input into bubble (Name, Address etc…) with matching details on various public databases like the electoral roll. This check helps ensure that the babysitter is who they say they are. If a babysitter fails this check, they are required to send official identity documents with a photograph (e.g. passport) to prove their identity.
Background Check: Every babysitter on the platform is also cleared through an online background check before their profile goes live, performed by our partner Comply Advantage. This check, cross-references the babysitter’s name against various criminal watchlists and an adverse media check that scans millions of published articles, searching for negative behaviour and news about the person in question. To be clear – this background check is not the same thing as a DBS/CRB. If a sitter has a DBS check it will say so on their profile. We do not verify these, so by all means, ask them to bring it with them as proof.
Facebook & SMS Verification: As part of registration, every babysitter must integrate with their Facebook account, provide their name, address and date of birth – and verify their Mobile phone number via an SMS verification code.
“Enhanced Check”: As well as all of the above, babysitters who have been met and interviewed in person by a member of the bubble team will also have the “Enhanced Check” badge on their profile.
Our ambition is to provide parents with the information, options and tools they need to make informed choices – the right choices for them – quickly and easily.
We hope the above makes it very clear how we approach the subject of trust but, of course, if you’ve any further questions don’t hesitate to drop us a line at [email protected].
For tips on staying safe on bubble, please check out a guide we’ve written here.
And for a blog on this subject, written by Ari our Co Founder, go here.