A failed experiment

Here’s something you probably knew: us parent’s don’t really like sharing our babysitters. Even your most solid, selfless all round do-gooder friend that’ll drop everything for you 99% of the time can be found wanting when asked for the phone number of the amazing sitter that helped them out last week. The same one they instantly regretted ever mentioning to you as soon as they saw your step spring and eyes light up. What’s more, this behaviour is in no way frowned upon, even by the person on the receiving end of it. “Fair enough, I’d do the same” is …

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What’s in a name?

One of the hardest decision we’ve had to make so far has been what to call our app. I think decisions like these are tough for a few reasons. Firstly, it’s something that everyone will have an opinion on – irrespective of age, experience profession or perspective. We’re all qualified to say whether we like a name or not and opinions differ wildly. It’s a bit like a TV advert – any viewer naturally and instinctively forms an opinion on whether it’s “any good” or not, making everyone an expert in their own right. Another difficulty is that you’re having …

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