Sign the Family Friendly Pledge to take action in your workplace today.

We’re calling on senior leaders across the UK to join a community of organisations committed to accelerating progress in workplace family support and work-life balance, signing this Pledge as a statement of commitment.

The Family Friendly Pledge

Poor work-life balance and family support has a significant impact on employee productivity, attraction and retention. If things are to change, improving the mental health and job satisfaction of employees must be an organisational priority for leaders.

By signing this pledge, I commit to playing my part in making a family-friendly work culture and work-life balance a visible priority for the people within my organisation and playing a critical role in raising awareness.

As a signatory of the Pledge, my organisation will:


Promote a balanced culture starting at the top.

Reducing the stigma against work-life balance, our senior managers and executives agree to lead by example by talking openly about family responsibilities and taking time off to tend to family affairs.

Include family support benefits in job listings.

We recognise that current and future staff—inclusive of those planning to start a family, already with children, or going through sensitive life stages—are afraid to ask for help, and so proactively make our commitment to supporting work-life balance known.

Develop and deliver tangible support.

Updating at least two key family support policies and work-life balance practices within the next 12 months, we intend to measure the impact of our efforts, openly share progress, and inspire change across our organisation and wider community.

Ready to get involved?

Find out more about taking the Pledge

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Gain access to resource bank of policy templates, implementation guidance, tangible tools and more

Evidence is mounting

It’s why we’re bringing together a community of UK business leaders committed to accelerating action

2 in 3

employees look for a better work-life balance in new roles


working days are lost each year to lack of childcare alone and near 3M working days are lost to caring for a sick family member


of employees neglect other areas of life because of their work

7 in 10

feel providing for family motivates them at work, more than money or any other factor